Monday, July 27, 2009

IMPORTANT FACTORS IN ON PAGE OPTIMIZATION

When you are talking about on page optimization, there are several things you have to keep in your mind before starting or designing your web pages search engine friendly, because the ultimate goal of search engines is to show the most popular results to their users and relevant sites for any specific query.

When your customers type any query in search engines and as a result of this query your website appears in search engines it doesn’t means that your website is search engine friendly, may be your site has lot of stuff and is appropriate to searches for your product, but the reality is your website is not search engine friendly. So the improvement of web design mistakes and the correction of your URL, Meta tag, your website Content, Title Tag, Anchor Text, Description Tag, web Page Naming anything needs to be correct within your website is known as On Page Optimization.

So, On Page Optimization consists of following things:

URL OPTIMIZATION:
For this you have to think about the possible keywords according to your business. For Example, if you are running a website which is providing logo and web designing services to their customers, so your targeted keywords must be ‘Logo Design” and “Professional web design” and many other less competitive keywords or just think about that possible keywords which your online consumers use.

After selecting your targeted keywords, choose a domain name that will allow you to include your most relevant and less competitive keyword in your URL.

META TAGS:
The most important advantage of having a Meta description tag on every page may provide you those pages a seo advantage because Meta tags describes your site in the search results means having proper Meta tags will let search engines that what your website is all about basically it describe your website.

So you must write a matchless description or you can say summary for each and every page of your website but each description must be short and snappy and truthful and will let know your searchers what your page is all about or what they will find on the page.

CONTENT OPTIMIZATION:
Search engines are crazy about good content but keep this thing in your mind that search engine will give first choice to those websites which use keywords in their website strategically and give their site meaning. Search engines don’t consider those websites that uses excessive keywords within their site content. This is also called Keyword Stuffing. So as a result of keyword stuffing you can be banned from the search engines.

ANCHOR TEXT:
Whenever you are going to link your sub pages or added pages of your site, just make sure that your targeted keywords are included in the clickable segments of the links.

WEB PAGE NAMING:
page1.html, page2.html, Instead of giving these types of naming to your WebPages, put your keywords and keyword phrases in your file names.

TITLE TAGS:
This is one of the most important factors in On Page Optimization. So you should take your time and consider about the most excellent title for your page. Your Title tag will be displayed at the top of your browser and it is also used as the title of your website in the search engine results pages.

1 comment:

  1. In today’s internet savvy world an online presence is a must for any organization weather big or small, but just a mere website of the company wont serve the purpose of reaching out and impressing the target audience, your online presence should leave an impact on the mind of the viewers, and from here comes website designing and development companies of Delhi, search engine optimization and marketing companies of Delhi and internet marketing services providing companies of Delhi in picture. These companies provide end to end solutions for all your website related issues.

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