Wednesday, July 22, 2009

Authority Links And Link building Strategies

When you talk about the link building strategies, it not only the targets for you to find websites which give you backlinks, you have to find Authority websites. There is a term which normally comes in front of you is authority links when you are on the way to build quality links for your sites.

There are different types of authority links you can use to build links.

• Absolute Authority links (Also known as General Authority Links).
• Relative Authority Links. (Topical Authority Links).

Absolute Authority links:

One of the benefits of getting absolute authority links is that it passes trust and visitors to your website. However absolute authority links can also be divided into two different groups. One is Informational authority links and the second one is Navigational authority links.

Information authority sites include more trusted domains and provide information to their users., includes in this categories. On the other hand navigational authority website includes Yahoo Directories, DMOZ. All these considered as navigational authority websites.

Relative Authority Links:

Relative authority websites be inclined to focus at topic instead of at audience.


One of the most essential factors in attracting links is good content; also take a look at some of the linking strategies.

• Build quality links with guest post activities. This is not only helps you to build your brand image, but also let you to get quality backlinks from different bloggers.
• Write a killer and very very resourceful articles and submit them into different articles directories. One of the main benefits of submitting your articles into articles directories is that, the more superior quality your article is the better chances that it will be republished on other sites; therefore it will increase your publicity and link popularity.
• You can build few speedy links by submitting your website to a couple of quality directories like DMOZ and Yahoo Directories, but don’t forget to focus on your niche.
• You can also consider reciprocal linking strategy on a very confined basis. In this your target must be relevant website in your niche.
• You can also offer different incentives and discounts to anyone you ask for a link. Think something out of the box and make your presence standout from the crowd.
• Buying links from the highly relevant websites will also helps in your link building campaign.
• You must know about the social media importance in link building activity. Social Media sites are basically group of people where people meet up and shares stuff. Social media sites are also known as traffic generation machines and plays a vital role in link building campaign.

Having said that, please remember that there is no right and wrong way of doing things. You got to understand your requirements; you shouldn’t focus on getting these alone. Mixing up diverse strategies, approaches and different types of links always works best for in your link building campaign.


  1. Place your websites link where it can stay for long time so that trust factor of website will boost and also try to get links from authority sites that are having the relevant content rather than link pages.

  2. A link from an authority site to your own is more valuable than just any old site.

  3. Thanks for providing the very good tips.Really Very informative one.